Secure messaging opportunity for Cloud Hosting providers

Messaging systems are the core of the business no matter which size you look at or shake it. Most people would still prefer to have the lights off for a day, versus their email being offline in the business hours. Candles and flashlights might actually be fun, but not being able to get email from clients or partners, or in the support department is not cool at all. As email and realtime messaging have grown in pervasiveness so has its challenges for security become far more augmented with the inception of the Cloud deployment model that many businesses look towards today.

Many of us grew up on freemium Webmail services in our personal lives and the so called “corporate messaging” systems in the office that were primarily desktop application based. Somewhere along time the lines of distinction in these technologies became blurred. Current day “messaging systems”are nearly all “capable” of being Web accessible, or they are built this way entirely. Yes, you can still find IMAP and SMTP settings on most Cloud services, but try to explain that stuff to a user  coming in workplace these days and you could paint a Halloween mask with the blank starry eye looks.

The movement to the Cloud is not only great for consumption in a mobile workforce, but it also helps contain the data and access points which are fundamental to security. However, the challenge for a Cloud service is the barrier to acceptance of having data in the “hands” of a provider and the perception of “unscrupulous” access to this information. Hosting companies can look to these areas of “customer concern” as centers of opportunity in their offers with encryption, escrow systems, and secure archival-retention solutions as regulations are more often demanding on financial services and medical organizations to store and have available years of data involving the messaging systems.

Expertise and service level agreements are key subscription based values.  As an simple example, having expertise and certifications for messaging systems is perhaps something that you would not find in a Architect’s office, even one with 50+ staff. You might also use this measure to think about medical practices, or logistics companies of global size, all of which need secure messaging as a core infrastructure for business communications.

Cloud providers that have core competence in messaging systems have a card to play over a company mainly focused on racks, connectivity and grid power metrics. Fact is more and more businesses are not with in -house competencies for backend messaging expertise, and this drives the need to seek out offers that are reliable, secure, and available in a SLA format. Freemium services have their place, and we would not recommend a fencing war with those guys as the scale of the battle is massive and everyone is looking at a nickel profit like its a manhole cover.

Follow the money and provide clear value on the hot topics the market requirements demonstrates. Today the largest concern of Cloud services revolves around security and providing a reliable system that just does not go down is key. Hosting companies already have a core competence around infrastructure and redundancy; so play that card and translate this into the service as a whole. As companies push their roles up higher in the stack to “managing users” and control panels in the system, the provider must also absorb the pieces of the application stack that is being thrust upon them and see it as a good thing. That means getting in bed with SMTP and breathing deeply all the joys of messaging for the good, bad and ugly.

Key advantages of the CGatePro Messaging system for Cloud managed services companies:

  • Multi-tenant platform allowing 100’s of thousands of domains
  • Zero downtime change management Dynamic Cluster
  • Ability to white label and brand the Web experience by domain
  • Secure message storage with Escrow features
  • S/MIME system for encryption of email
  • Policy control with SMTP
  • WebRTC based interface Pronto! enables Unified Communications
  • Works with cPanel environments with adapter integration kit
  • Chat server built-in with clients for iOS and Android, plus Web widgets for support or sales desks

Partner with us today and get your team in our training academy to build the next generation of messaging in your cloud.

 

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